We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. For IKEA, the latest in digital transformation is all about home design driven by artificial intelligence (AI) – minus the home furnishing and decor retailer's famous Swedish meatballs. Today, it launched IKEA Kreativ, a design experience meant to bridge the ecommerce and in-store customer journeys, powered by the latest AI developments in spatial computing, machine learning and 3D mixed reality technologies. Available in-app and online, IKEA Kreativ's core technology was developed by Geomagical Labs, an IKEA retail company, which Ingka Group (the holding company that controls 367 stores of 422 IKEA stores) acquired in April 2020. IKEA Kreativ is the next step in IKEA's long journey towards digital transformation.

Today, IKEA is launching a new AI-driven interactive design experience called IKEA Kreativ for IKEA.com and the IKEA app. With the new feature, U.S. customers can design and visualize their own living spaces with digitalized furniture on their smartphones instead of traveling to the brick-and-mortar store where they are likely to be distracted by the warehouse-shaped labyrinth of showrooms, blue shopping bags and Swedish meatballs. Currently, the IKEA Kreativ feature is available on iOS devices and desktops. It will be coming to Android devices later this summer. The AI (Artificial Intelligence) experience is expected to launch in additional countries in September. However, there are no exact launch dates.